Many car buyers prefer using Internet for purchasing, so you have to be sure that your dealership photos are able to catch their attention and to encourage them to visit your dealership personally. Ideal photos from the manufacturing factory are quite good, but it’s not what the buyers are looking for. They need to see real photos of cars at your dealership. However, it doesn’t mean that you have to make fast and unprofessional photos of your inventory with the help of mobile phone. Poor pictures mean that your dealership doesn’t pay attention to detail and their clients. So follow some tips for improving your dealership photos: < hire a professional photographer; < make some editing for getting your dealer photos more attractive and professional; < take into account the lighting; < use neutral background that doesn’t draw attention from the car; < don’t be afraid of adding from 40 to 60 photos of your car; < think about different variations, which you will be able to use on Facebook, Twitter, or Instagram.