How Important Is It?
The user makes an opinion about the page within the first few seconds after the click. Your task is to justify his expectations. Of course, loading speed is not the only parameter for effective customer engaging, but it is extremely important. Quickly content providing will get you more chances for successful conversion and user’s trust.
Also, it is important not forget about the mobile version loading speed. Entering to your mobile website, users expect the same speed to which they are accustomed to desktop devices.
Symfio team takes care of the auto dealership websites loading speed. We have developed a special web application for internal use that tests it on all our websites every day. If the speed becomes too large, we immediately investigate the reason for such a delay.