The majority of consumers use their smartphones to buy. This means that your dealership can’t ignore the mobile marketing as without it you can miss many potential clients. The most powerful and badly implemented tool is mobile e-mail marketing. With the right usage of the mobile e-mail marketing it can attract clients and boost sales. If you want it to work for you, follow three main rules:
1. Optimize your e-mails for mobile devices as well as for desktops to look good on every screen.
2. Be clear and laconic supplying the mail recipients with the accurate information they need for making decision or carrying out some actions.
3. Send only relevant information and segment your contacts into lists, that enables to target specific groups of clients on the basis of determined characteristics.
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The company helping car dealers with their online marketing.
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